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PROFESSIONAL HISTORY
DEMAND GENERATION MARKETING MANAGER,
ADACTION
May 2019 - March 2023
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Managed high-level strategy, execution, CRM management, and reporting of all marketing initiatives for AdAction, as well as multiple brands under the AdAction umbrella
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Doubled YoY closed opportunities/deals through inbound marketing efforts, and grew email lists by 500% between 2021-2022
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New business brought on from inbound marketing efforts accounted for 15% of all annual revenue in 2022
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Specialties include Lead Generation, ABM Strategy, Hubspot CRM Management, Pipeline Management, Sales Reporting, SEO, Graphic Design, and Conference Management
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Worked cross-departmentally with the VP of Business Development and Revenue Operations Director to optimize and track the success of sales pipelines
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Created and managed AdAction's marketing internship and training program
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Introduced, implemented, trained, and managed Hubspot CRM
MARKETING MANAGER, FBC REMODEL
May 2019 - Present
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Manages overall strategy, execution, and reporting of all marketing initiatives for FBC Remodel in the Denver, Twin Cities, and West Chicagoland markets
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Specialties include SEO, Content Marketing, Direct Mail, Event Planning, Email Marketing, Paid and Organic Social, and CRM Management
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First-ever in house digital marketer; brought email marketing and CRM workflow to the company. Recruited our second-ever in-house marketer to high success
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Spearheaded our crisis marketing approach during the COVID-19 pandemic, and getting FBC back to positive growth within four months
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Grew our email subscriber list by 30% in 12 months
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Grew YoY web leads by 50% in 12 months through a localized SEO strategy and website overhaul, and grew YoY sales through the direct mail channel by 42% in 8 months
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Increased average in-house event attendance by 300% and leads from events by 200%
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Accountable for all sales reporting and identifying high-level wins and pain points across the company's pipelines
MARKETING
AUTOMATIONS
MANAGER, FIRST ONSITE
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Built and managed all system automation for demand generation across Salesforce and Marketo from the ground-up
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Created and managed all email marketing campaigns, as well as regional sales campaigns and nurture automation flows
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Built first company reporting structure for lead source tracking to show ROI value to marketing team efforts, with team efforts totaling $1.4 million in 2023
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Tripled email subscriber list since July 2023, with all campaigns performing at above-industry average opens, clicks, engagement, and leads
April 2023 - January 2024
EXTERNAL MARKETING COORDINATOR, GREAT DENTAL WEBSITES
April 2017 - May 2019
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Oversees and executes all marketing strategy for Great Dental Websites
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Leads a marketing task force of upper management and senior level employees and oversees all implementation of campaigns
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Automated all lead nurture and ongoing sales messaging
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Works directly with the CEO and Founder to assist in establishing new strategic partnerships with other tech companies in the dental industry
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Helped Great Dental Websites break the all-time sales record five times in 2018
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Diversified lead sources and increased annual lead to close percentage from 27% to 30% in 2017 and 2018
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Marketing campaigns yielded an extra $57,000 in up-front revenue in 2018
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Created, implemented, and currently manages the intern program for the external marketing department
SEO STRATEGIST, GREAT DENTAL WEBSITES
September 2015 - May 2019
Manages 15-20 SEO client accounts per month on a dental-specific website platform to deliver the greatest return on investment and user experience for dental practices and their patients
Increased overall patient conversions by an average of 132% in 2018
Some strategies and tactics include: localized keyword research, metadata application, onsite optimizations, content marketing, review generation, and citation-building
Assisted in revamping the SEO new hire training program, and currently takes the lead in training new team members
ACCOUNT ASSISTANT, FYN PUBLIC RELATIONS
December 2014 - June 2015
Assisted with client accounts in the health, economic development, and travel and tourism industries
Maintained social media channels to create visibility and promote client events
Utilized media relations strategies to gain media exposure and visibility for the client
LEASING SPECIALIST, SUMMIT MANAGEMENT SERVICES
Leased at multiple "flipped" residential properties to increase sales, generate an improved reputation, and maintain property and brand consistency
Achieved a lead to closing percentage of 85 percent
Served as one of two on-site representatives, managing the property, all sales, and resident satisfaction
May 2015 - October 2015
LEASING AGENT & PUBLICITY COORDINATOR
May 2013 - December 2014
Worked with a team of eight to sell out, open, and maintain a 612 unit residential property over two leasing seasons while implementing marketing and publicity tactics to generate brand awareness, interest and revenue
Personally accounted for nearly a quarter of overall sales
Planned and executed six company events over the course of eighteen months.
Introduced and maintained social media platforms to the property as an organic form of promotion and marketing
LET'S CONNECT
Interested in learning more about me, my work or how we can collaborate on an upcoming project?
Feel free to reach out anytime, I would be more than happy to chat.
EMAIL: HELLO@CNOONANMARKTING.COM
PHONE: (719) 237-9302